Crowdfunding in UNDP: A guide for project managers

After seven academies, 40 campaigns, and more than 400 people educated on using new financial technologies and mechanisms, we have decided to share a part of our knowledge through this guidebook. If you are a forward-looking innovator, excited about improving your work and the work of your institution and partners, this guide can help.

The following document is divided into tips and questions for planning, launching and managing a crowdfunding campaign. Through four sections of this guide, we introduce you to all that you need to consider before launching a crowdfunding campaign and for a successful launch. In the third and fourth section, we have prepared useful tips for managing an ongoing crowdfunding campaign and wrapping up your campaign.

If you just need money – go elsewhere and don’t use crowdfunding. Use crowdfunding if you need to create awareness, initiate debate, build a community or attract funders. Crowdfunding is (not) only about the money, it is so much more!     – UNDP AltFinLab
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